Googlel Analytics Academy Certification Exam Answers

What is the purpose of a scatter plot?

What is the purpose of templates?

What is the purpose of a bullet chart?

How can you use any Data Studio report as a template?

Which reflects a best practice for designing your report?

What is the purpose of creating a thumbnail image of your report?

Which sharing option always requires recipients to log in with their Google account?

What is required for a single chart to reference data from two different data sources?

What can a single filter control affect?

What do the Theme tab settings affect?

What does a filter control allow viewers to do?

What is one benefit of using blended data?

What is unique about a report-level component, compared to a page-level component?

What does the “refresh fields” button in the data source do?

What is the purpose of extracting data?

Which setting makes your report larger?

What must the data source owner do to allow report editors to modify data fields?

In which ways can you change an existing field?

Which components must get their data from a data source?

What is the benefit of using the Theme tab?

What can an individual viewing a report do?

What can you do with calculated fields?

What can you do with the Explorer tool?

Which is the best tool to quickly visualize data that answers a specific question without saving or sharing it?

Which actions can you take on the Data Studio Home page?

Which feature helps you create a new report quickly?

If you upload data from a CSV file to create a data set in Google Cloud, how can you update that data set in the future?

What is the order in which data flows into Data Studio charts?

To share your report via a public link and allow all viewers to see chart data, which data source setting would you choose?

Which access permission would you provide to a coworker to collaborate with them on a report?

Which term refers to the underlying data that can be connected to Data Studio?

Which types of components can be included in a report?

Once you’ve connected your data in Data Studio, how often do you need to manually provide your data set credentials again?

Which are examples of data sets?

What are the benefits of using Data Studio?

For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?

For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?

For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?

For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?

Where can you find a list of business-vertical attributes for Dynamic Remarketing?

What does Google Ads use to generate dynamic ads based on a user’s past interactions with website products and services?

To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?

What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?

What would you put in the Conversion Value field to dynamically capture the conversion values associated with your Google Ads tag?

To create an Google Ads Conversion tracking tag in Tag Manager, which of these is needed from your Google Ads account?

Which built-in variable should you use to define an event trigger based on the class of a Submit button?

What Tag Manager variable type should you use to track only the part of a URL after the hash sign?

What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?

What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?

What event type would you choose to track button clicks using an event trigger?

To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?

To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?

To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?

The data layer “push” method allows you to do what?

To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?

Data Layer variables automatically persist across different web pages

Which can be used to populate information to the data layer?

How are variables structured in the data layer?

Where should the data layer object be placed in the website code?

Which are benefits of using the data layer in Tag Manager?

What kind of variable should be used for a reusable Google Analytics property ID variable?

Which Tracking ID format should be used when setting up an Analytics Pageview tag?

Where can the container code be found in Google Tag Manager?

When logging into Google Tag Manager for the first time, what needs to be set up?

How do you enable a built-in variable in Tag Manager?

What are the three parts of a trigger in Tag Manager?

What is a “trigger” in Tag Manager?

A Tag Manager account allows you to do which of the following?:

What is a “container snippet” in Tag Manager?

What is stored in a Tag Manager container?

Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?

To create a tag implementation plan, what are the recommended guidelines?

Google Tag Manager can only be used with Google tags

Google Tag Manager helps you manage your website in which of the following ways?

Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?

If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)

Which of the following are used to calculate ROAS? (select two)

Auto-tagging will ensure that traffic from your Search Ads 360 ads is consistently included in which Default Channel Grouping?

Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

Which of the following can be done with the Display & Video 360 integration? (select three)

How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)

Which of the following can you use within a single Custom Report? (select two)

Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?

Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?

If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?

Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)

In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?

Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)

Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)

A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?

If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?