How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

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Here are the answers to the questions from the Google Analytics for Power Users Assessment Exam.

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

  • Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
  • Identify the Page Value for the “About Us” page and compare this metric across all other pages.
  • Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
  • Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.
The above question is related to the “Google Analytics for Power Users Assessment”. You can find all the updated questions and answers related to to “Google Analytics for Power Users Assessment” on the “Google Analytics for Power Users Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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