In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

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Here are the answers to the questions from the Advanced Google Analytics Assessment Exam.

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions
The above question is related to the “Advanced Google Analytics Assessment”. You can find all the updated questions and answers related to to “Advanced Google Analytics Assessment” on the “Advanced Google Analytics Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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