What are macro-conversions in a measurement plan?

Here are the answers to the questions from the Advanced Google Analytics Assessment Exam.

What are macro-conversions in a measurement plan?

• The metric data used to measure business success
• The main website actions users take that accomplish stated business goals
• The secondary website actions users take that lead to main actions
• A list of keyboard shortcuts for measurement tasks in Google Analytics

The above question is related to the “Advanced Google Analytics Assessment”. You can find all the updated questions and answers related to to “Advanced Google Analytics Assessment” on the “Advanced Google Analytics Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.