Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

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Here are the answers to the questions from the Getting Started With Google Analytics 360 Assessment Exam.

Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)

  • The All Traffic > Source/Medium report does not include view-through sessions
  • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
  • The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
  • The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled
The above question is related to the “Getting Started With Google Analytics 360 Assessment”. You can find all the updated questions and answers related to “Getting Started With Google Analytics 360 Assessment” on the “Getting Started With Google Analytics 360 Assessment Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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